CSR (eng)

According to Robin Bush, CEO of Autism Together, a values-based approach to employee recruitment can improve retention numbers dramatically. Autism Together hires employees based on its core values of fostering a people-oriented culture, a willingness to learn, and an environment of respect. This approach to recruitment has helped Autism Together lower its turnover rate from 23% […]

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With regulators insisting on it, customers prioritising it, and investors seeking it out, sustainability is no longer just a buzzword but a very real business objective today. Sustainable growth entails more prosperity for companies while also protecting and preserving the environment and natural resources. Here’s how it matters: Customers across the world are increasingly taking […]

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The 2016 Cone Communications Employee Engagement Study revealed that employees are increasingly looking to work for companies with a proven track record of corporate social responsibility. Results of the study show that a company’s CSR efforts are strong drivers of recruitment, retention, and long-term employee loyalty. Nearly 75% of surveyed employees reported feeling more fulfilled […]

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In the last few years, the role of intrapreneurs within organisations has been much discussed and debated. Intrapreneurs are managers and employees who seek positive social change by trying to change work processes within their companies. Unlike CSR managers or sustainability stewards, intrapreneurs work without internal orders from executives. Intrapreneurs work on their own volition […]

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Across the world, employees, customers and the general public now expect companies to take part of their profits and invest it in social enterprises that will benefit the larger community. China is no different in this regard. A survey conducted by communications company MSL Group found that a whopping 92% of Chinese millennials (that’s more […]

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A survey conducted by PricewaterhouseCoopers found that nearly 90% of millennial employees seek out employers with well-known and well-established CSR programmes. The PwC survey makes it abundantly clear that companies need to have a high-visibility CSR programme if they wish to recruit the best and brightest millennials. The study also suggests that during actual recruitment […]

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In 2014, employees at Seattle-based PR firm Waggener Edstrom participated in its second annual WE CreateAthon. Five teams worked for a 24 hour period to develop communication strategies to help Seattle’s non-profit organisations. The event is based on the company’s belief that improving engagement levels and investing in its wider community through CSR events like […]

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CSR should be an integral part of companies’ business model claims Mark Ryan, MD at Accenture. Ryan claims that during Accenture’s recruitment efforts, prospective employees want to see its CSR credentials. Many candidates do their homework on the company but want to know more about its CSR track record. In many ways, therefore, CSR has […]

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Going forward into a new post-recession milieu, where trust in business is low and customers and employees expect companies to act ethically and have a strong social consciousness, organisations will need CSR stewards who can design and implement effective sustainability programmes, says Coro Strandberg, principal at Strandberg Consulting. CSR competent leaders need to be able […]

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A recent study conducted by the Network for Business Sustainability found that less than 40% of employees were aware of their company’s CSR programmes! It appears that companies are struggling to communicating CSR goals and strategies to employees. Here’s what you can do to make sure you’re communicating your CSR goals clearly to your employees, […]

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